It's What Happens Next that Matters
I was once at a wedding where the best man admonished the crowd to be as supportive of the couple in the years ahead as they were at the gala festivities. I’ve often thought of that. Easy to forget that a wedding and a marriage are not the same thing. After the party comes the hard work of the rest of your life. We culturally celebrate the moments, not the stretches of time in between where life happens.
In a weird way some of that sentiment came back to me today when I read Seth Godin’s blog post: Bring me stuff that’s dead (http://sethgodin.typepad.com). Read it. He argues, more or less, that when the tumult of the next-new-thing dies down, the hard work of true business building can happen. Growth, not just change. You open a restaurant to great fanfare, but you succeed by how you perform every day after. No one celebrates their Golden Anniversary because of a great wedding.
There is probably no hotter, more profitable startup on the planet than Groupon. A company built on email and coupons. Email? How 1998! Coupons? How 1910! In a world of tweets and check-ins, Groupon’s email & coupon machine is almost certainly going to out earn Twitter and Foursquare combined. A real business leveraging supposedly dead technologies.